Marketing

Coremetrics LIVEmail/Silverpop Campaign Delivers 129% Higher Net Conversion at Diapers.com

  2008 SEP 29 - (VerticalNews.com) -- Coremetrics, the leading provider of digital marketing optimization solutions, announced that Diapers.com has implemented Coremetrics LIVEmail, integrating it with Silverpop email services to target offers, creative campaigns and messages that are designed specifically for their clients. The initial email campaign targeted shoppers who abandoned items in the shopping cart.

  Launched in May of this year, the campaign delivered a 48 percent higher open rate and 78 percent higher click-through rate than any previous campaign. Moreover, the net conversion rate was 6.5 percent -- 129 percent higher than for any previous campaign. While the campaign represented less than three percent of email volume for the first month in which it ran, it contributed more than ten percent of the total revenue from email marketing for that month.

  Diapers.com is the nation's largest online retailer offering a full line of baby supplies. The company offers the widest online selection of baby necessities, plus the convenience of fast, free shipping, great value and the best customer service around.

  "Our customers, the parents of active infants and toddlers, can experience constant interruptions and distractions when shopping online," said Matthew Lindenberg, assistant director of marketing at Diapers.com. "We were convinced that by making it convenient for them to pick up where they left off and complete the checkout process, we could capture a big portion of potentially lost sales. Coremetrics is providing the data that fuels this campaign, and lets us bring these customers back to our site."

  "Coremetrics data on browsing, abandonment and purchase behavior is delivered directly to LIVEmail-enabled partners such as Silverpop, making relevant customer segments appear within the email interface," said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics. "With this tight integration, customers like Diapers.com can create highly personalized email campaigns that deliver a much higher return per email than is possible with traditional email practices."

  Keywords: Coremetrics.

  This article was prepared by VerticalNews Marketing editors from staff and other reports. Copyright 2008, VerticalNews Marketing via VerticalNews.com.