Marketing

CyberRead Selects PowerReviews to Provide a Competitive Advantage Amongst ebooks Retailers

  2008 SEP 8 - (VerticalNews.com) -- PowerReviews (www.powerreviews.com), the Internet's most comprehensive developer of customer-review solutions for retailers and their shoppers, announced that CyberRead (www.cyberread.com), an ebook seller, has chosen PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships.

  "PowerReviews allowed us to quickly configure and integrate customer reviews of ebooks into our site," said Clint Brauer, General Manager for CyberRead. "Power Reviews will quickly become a competitive advantage for our site. Because ebooks are difficult to evaluate based on a book excerpt or description alone, we forecast that customer reviews will become one of the leading criteria in ebooks purchase decisions.

  The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.

  "We are thrilled to work with CyberRead, to provide relevant product reviews to their customers," said Jay Shaffer, VP, Worldwide Sales and Marketing for PowerReviews. "We know from experience that avid readers love real product feedback and are some of highest review writers themselves."

  Keywords: CyberRead.

  This article was prepared by VerticalNews Marketing editors from staff and other reports. Copyright 2008, VerticalNews Marketing via VerticalNews.com.