Marketing

Animal Welfare Societies in California and Maryland Select Grizzard as Agency of Record

  2008 SEP 8 - (VerticalNews.com) -- Grizzard Communications Group, an industry leader in integrated, direct response marketing and fundraising, announced it has been selected by both the Humane Society Silicon Valley and the Maryland Society for the Prevention of Cruelty to Animals (SPCA) as their agency of record. Grizzard will conduct each organization's integrated fundraising programs into 2009.

  Committed to eliminating the unnecessary euthanizing of pets, the Humane Society Silicon Valley is an independent, nonprofit animal shelter serving the San Francisco Bay Area.

  The Maryland SPCA operates primarily in the Greater Baltimore Metropolitan Area providing adoption, training, and spaying and neutering services.

  For the Humane Society Silicon Valley, partnering with Grizzard signifies the great changes the organization is making this year. They are moving into a new Animal Community Center in a new town, as well as shifting the focus of their fundraising and direct mail strategies.

  "Grizzard is leading us into a more personalized approach to addressing individual donors, in which we tap into the specific reasons why people come to us," states vice president of development of Humane Society Silicon Valley, Stephanie Landeria. "Our account team is clearly interested in our goals and devoted to reaching them." The organization is particularly excited about informing their community of their work and getting people involved on a daily basis.

  Grizzard is also steering the Maryland SPCA into new territory with its direct mail strategies. This year the organization will be focusing on its largest donors with specialized mailings that celebrate their immeasurable role in perpetuating the Maryland SPCA's importance in the Greater Baltimore community.

  "Grizzard has designed projects and initiatives that will upgrade our existing donor base through increased giving," says David Drake, director of development and marketing. "We are excited to show the people of Maryland that we are deserving of their support."

  About the Humane Society Silicon Valley

  Humane Society Silicon Valley is an independent, nonprofit animal shelter that has been serving people and pets for 79 years. Their mission is to save and enhance lives.

  About the Maryland SPCA

  The Maryland SPCA is a private, nonprofit, independent organization dedicated to helping animals and people. Our mission is to prevent cruelty and neglect of animals through fostering the humane relationship between animals and people. They operate primarily in the Greater Baltimore Metropolitan Area. They are not affiliated with any national animal organization, and they do not receive any government or United Way funding.

  Keywords: Grizzard Communications Group.

  This article was prepared by VerticalNews Marketing editors from staff and other reports. Copyright 2008, VerticalNews Marketing via VerticalNews.com.