Marketing

LifeStageMedia Launches BrideClick, the First Niche Wedding Advertising Network with Flagship Partner OurWeddingDay.com

  2008 JUL 28 - (VerticalNews.com) -- LifeStageMedia Inc., announced the creation of BrideClick, a niche wedding advertising network. The combined traffic of BrideClick's flagship publisher OurWeddingDay.com, the fastest growing wedding planning resource in America, and its extensive group of partner wedding website publishers will make BrideClick (http://www.brideclick.net/ ) the largest wedding-specific advertising network to date.

  "We understand and appreciate the challenges advertisers face when marketing their brands to the wedding demographic," said Henry Chamberlain, CEO of LifeStageMedia, Inc. "The wedding industry is localized and fragmented. We offer a viable alternative for national advertisers to target brides and grooms at competitive prices."

  BrideClick's network of publishers forecast an advertising inventory double that of TheKnot.com (http://www.theknot.com/ ) and WeddingChannel.com (http://www.weddingchannel.com/ ) combined.

  LifeStageMedia's BrideClick wedding network is specifically designed for small to medium size wedding-related websites looking to improve and monetize their online traffic and will offer significant value and unparalleled reach to a lucrative bridal demographic for advertisers.

  Advertisers in the network increase conversion rates, ROI and visibility by targeting the niche within the wedding demographic it is looking to satisfy.

  James Nord, Vice President of Sales for OurWeddingDay.com said, "Today's newlywed couple has greater buying power than ever before but is faced with an overwhelming amount of wedding related choices. We introduce advertisers to targeted websites and create the most profitable relationship for all involved."

  Keywords: LifeStageMedia Inc.

  This article was prepared by VerticalNews Marketing editors from staff and other reports. Copyright 2008, VerticalNews Marketing via VerticalNews.com.