Marketing

Mobile Marketing Forum Showcases Global Success of Anytime, Anywhere Marketing

  2008 JUL 7 - (VerticalNews.com) -- During the Mobile Marketing Forum (MMF) (www.mobilemarketingforum.com) held in New York, executives from around the world gathered to network and discuss the latest trends and developments in mobile marketing. Hosted by the Mobile Marketing Association (MMA) (www.mmaglobal.com), the MMF successfully concluded noting brand, publisher, agency and carrier successes with mobile marketing campaigns. This year's event attracted nearly 800 delegates representing the entire mobile ecosystem and showcased more brand and agency presenters than ever before.

  "The MMA events continue to grow at an astounding rate," said Laura Marriott, president of the MMA. "The New York MMF event showcased a large volume of brands, agencies, publishers and carriers interacting with each other, both on and off the stage. Our goal in hosting the MMF event series is to provide a venue in which we can all gather to share our experiences, while offering the attendees the opportunity to network with our industry's marquee players and leaders as we work towards creating a sustainable channel for mobile marketing."

  Keywords: Mobile Marketing Association.

  This article was prepared by VerticalNews Marketing editors from staff and other reports. Copyright 2008, VerticalNews Marketing via VerticalNews.com.