Marketing

Euro RSCG Tonic Makes History at Effies- First Time Ever a Healthcare Entry Wins for 'Sustained Success'

  2012 APR 28 - (VerticalNews.com) -- Euro RSCG Tonic has won two Effie Awards for work completed on behalf of its client, VESIcare. VESIcare's Effies have been awarded in the 'Sustained Success' and 'Healthcare- RX' categories.

  This year marks the first time a health and wellness brand has ever won the 'Sustained Success' Effie, a special honor to recognize campaigns that have remained effective for 5 or more years. Brands also awarded Effies for 'Sustained Success' this year include McDonald's and the Office of National Drug Control Policy.

  Euro RSCG Tonic's work for VESIcare also marks the first time in 4 years that an Effie has been awarded in the 'Healthcare- RX' category.

  The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Gold, Silver and Bronze winners will be presented at the 44th annual Effie Awards Gala, held at Cipriani 42nd Street on May 23rd, along with the best in show, the Grand Effie award.

  "One reason for the success of the campaign is that it managed to talk about the problem and give a solution without adding to the patients' embarrassment. In short, it hit just the right note. Patients just didn't listen to the advertising, they liked it." Rich Roth, Managing Director, Chief Creative Officer of Euro RSCG Tonic.

  "The entry and judging process for the Effie Awards is rigorous. To achieve an Effie Awards finalist status or trophy means that a marketing communications effort worked, which is worth its weight in gold in today's marketplace where ROI is everything," said Mary Lee Keane, President of Effie Worldwide.

  "Of the awards that we measure ourselves by, The Effies are one of the greatest honors," said Matt Ryan, Co-Chairman of Euro RSCG New York and President Global Brands, Euro RSCG Worldwide. "I can't think of a team more deserving than our health and wellness team -- Tonic. Tonic's creativity and results oriented approach consistently shines through in all of their work."

  Keywords: Euro Rscg Worldwide.

  This article was prepared by VerticalNews Marketing editors from staff and other reports. Copyright 2012, VerticalNews Marketing via VerticalNews.com.