Marketing

New data from University of Birmingham illuminate research in advertising

  2008 JUN 30 - (VerticalNews.com) -- According to a study from Birmingham, the United Kingdom, "The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents' beliefs about smoking."

  "Findings from a UK school-based study Indicate that antismoking information about the short-term effects of smoking, such as cosmetic (e.g. yellow teeth and fingernails and smelly clothes) and fitness, have a greater impact on beliefs than long-term health-related information," wrote N. Michaelidou and colleagues, University of Birmingham.

  The researchers concluded: "The implications for the design of antismoking campaigns are explored."

  Michaelidou and colleagues published the results of their research in International Journal of Advertising (The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking. International Journal of Advertising, 2008;27(2):235-250).

  For additional information, contact N. Michaelidou, University of Birmingham, Birmingham Business School, University of House, Birmingham B15 2TT, W Midlands, UK.

  The publisher of the International Journal of Advertising can be contacted at: World Advertising Research Center, Farm Rd., Henley-on-Thames, Oxon, Oxfordshire RG9 1EJ, England.

  Keywords: United Kingdom, Birmingham, Life Sciences, Advertising, University of Birmingham.

  This article was prepared by VerticalNews Marketing editors from staff and other reports. Copyright 2008, VerticalNews Marketing via VerticalNews.com.