Marketing

Experian CheetahMail Strengthens Global Presence With Launch of New Zealand Office

  2009 JUL 11 - (VerticalNews.com) -- Experian(R) CheetahMail(R), a global leading provider of e-mail marketing and customer intelligence technologies, announced the opening of a new office in New Zealand. With locations already established throughout the United States, France, Spain, Ireland, the United Kingdom and the Netherlands, Experian CheetahMail sends permission-based e-mails on behalf of the world's leading global brands.

  The decision to launch Experian CheetahMail in New Zealand is in response to the rising demand from the country's top enterprises for access to more sophisticated and personalized digital marketing capabilities. Located in Auckland, the new office will offer localized, data-driven e-mail marketing services to brands throughout New Zealand, looking to better leverage the e-mail channel.

  As part of a leading international database marketing organization, Experian CheetahMail offers clients valuable and effective data quality, management and security, along with superior service and support across the globe. The launch complements the information services already being delivered by Experian in New Zealand, such as Experian(R) QAS(R), a contact data management service.

  John Merakovsky, director of Experian CheetahMail Asia-Pacific (APAC), is responsible for leading the New Zealand operation and growing Experian CheetahMail's business in the region. Merakovsky formerly was general manager for Experian CheetahMail Australia and brings a wealth of online marketing expertise and experience to the business.

  "Our ability to deliver permission-based e-mails across the globe in more than 40 local languages provides a significant advantage to many of the brands we work with," said Merakovsky. "Experian CheetahMail's sophisticated digital marketing capabilities help New Zealand companies connect with their customers through the combination of accurate data and the ability to strategically deliver and analyze individually targeted e-mail campaigns."

  "We have a clear aim to strengthen and solidify our global presence to deliver top-level support and service to new and existing clients around the world," said Matt Seeley, president of data management for Experian Marketing Services. "We have high expectations that the opening of the New Zealand office will significantly aid in this effort and help the country's top brands develop the most relevant and strategic e-mail programs possible."

  Keywords: Experian Marketing Services, Advertising, Asia, China, Data Management, Information Technology, Marketing.

  This article was prepared by VerticalNews Marketing editors from staff and other reports. Copyright 2009, VerticalNews Marketing via VerticalNews.com.