Marketing

  2010 FEB 13 - (VerticalNews.com) -- YuMe, the video advertising technology company, announced that ad sales veteran, Scot McLernon, has joined as Chief Revenue Officer in the wake of the company's growth and expanding footprint in the online video advertising space.

  In his 15 years in the interactive media and advertising industry, McLernon built and led three successful web advertising sales teams, including at CBS MarketWatch, which was recognized by Forrester for highest revenue per sales person for four years in a row. While under his leadership, CBS MarketWatch won "best business and finance site to advertise with" and his sales teams earned the acclaimed ASPY award as Best Overall Sales Team on the web. Most recently, McLernon was President of Upstream Group, Inc. where he developed Habitat - the industry's only combined training and networking event for sellers ...read more

  2010 FEB 6 - (VerticalNews.com) -- YuMe, the video advertising technology company, announced the launch of a new video ad placement called Triple Play. Triple Play is a pre-roll video ad enhanced with an interactive menu that provides additional options for viewers to engage with a brand. Triple Play is unique in that it lets viewers decide how they want to interact and engage with the advertiser. For the launch of Triple Play, YuMe partnered with Horizon Interactive and their client Livescribe to promote the award-winning Pulse smartpen ...read more

  2009 DEC 26 - (VerticalNews.com) -- YuMe, the video advertising technology company, announced that it has been selected by Hearst Magazines Digital Media to help drive a new source of revenue using Hearst's highly engaging video content. YuMe will provide in-stream advertising across Hearst's extensive portfolio of web sites, including Cosmopolitan.com, GoodHousekeeping.com, RealBeauty.com and HarpersBazaar.com.

  Hearst Magazines Digital Media will use YuMe's video advertising technology to ensure that video ad impressions from big name advertisers are paired against the most profitable and relevant premium content. With YuMe's ability to deliver high-impact ad units and advanced targeting capabilities, Hearst will maximize revenue generated by its video content. Through the partnership, YuMe will also expand the premium video content available in its women-focused audience channel ...read more