Marketing

  2010 MAR 27 - (VerticalNews.com) -- Silverpop achieved record sales performance in 2009, growing its client list with the addition of prestigious consumer brands and leading B2B companies. A firm commitment and focus on service and support enabled the company to experience customer satisfaction levels significantly higher than industry averages. Silverpop also received numerous marketplace accolades in 2009.

  A key driver of Silverpop's successes has been its B2B lead management solution, now the fastest growing part of its business, posting a 60 percent increase in revenues over 2008 ...read more

  2010 JAN 30 - (VerticalNews.com) -- In and out of an economic downturn, companies struggle to keep pipelines filled with sales-ready leads. But a new, commissioned study conducted by Forrester Consulting on behalf of Silverpop found that B2B marketers who develop consistent, repeatable processes and invest carefully in automation achieve stronger, more qualified sales pipelines.

  The study, "How Managing Leads Pays Off in a Stronger, More Qualified Pipeline," identifies the challenges that B2B marketers face when adopting lead management processes, the benefits that come from investing in this discipline, and the factors that lead to success among marketing and sales teams ...read more

  2010 JAN 23 - (VerticalNews.com) -- As email marketing becomes an increasingly important driver of revenue for companies around the world, savvy marketers are focusing on improving their programs and enhancing results. To take their email marketing campaigns to a higher level, thousands of marketers logged in last year to Silverpop's monthly Webinars.

  Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, is an industry leader in providing advice and strategic consultation on innovative tactics that can dramatically improve email marketing results. Through the publication of white papers, blog postings, byline articles, newsletter, Webinars and more, Silverpop helps marketers better engage with customers and prospects ...read more