Marketing

  2010 JUL 17 - (VerticalNews.com) -- Enticing an email recipient to take a desired action isn't always an easy task, but with a relevant, eye-catching and easy-to-navigate landing page, it is a surmountable one. Underscoring the importance of this key tactic, Silverpop,® an on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated, self-service B2C and B2B marketers, has added new elements to its Landing Pages offering and made the product a standard feature for all its clients ...read more

  2010 MAY 22 - (VerticalNews.com) -- A Silverpop survey found that while 51 percent of B2B marketers want to move prospects through the sales pipeline faster, 45 percent of B2C email marketers see increasing customer loyalty as a top goal this year.

  Silverpop, an on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated, self-service B2C and B2B marketers, conducted the online survey in mid-March. A total of 1,805 marketers responded ...read more

  2010 MAY 15 - (VerticalNews.com) -- A Silverpop survey of B2C and B2B marketers revealed which marketing tactics they think work best, and half said "identifying the best time to send emails" delivered best results.

  Silverpop, an on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated self-service B2C and B2B marketers, conducted the online survey last month. A total of 1,805 marketers responded. Six out of 10 (62 percent) had email lists of under 50,000; 14 percent had lists between 50,000 and 500,000; 24 percent had lists of more than half-a-million ...read more