Marketing

  2013 APR 13 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Current study results on Public Health have been published. According to news reporting out of Belfast, United Kingdom, by VerticalNews editors, research stated, "To explore current awareness and perceptions of whole grain foods and perceived barriers and facilitators of whole grain consumption. Focus groups were conducted to investigate consumer attitudes to whole grains. ...read more

  2013 APR 11 (VerticalNews) -- By a News Reporter-Staff News Editor at Food Weekly News -- Research findings on Public Health are discussed in a new report. According to news reporting from New Haven, Connecticut, by VerticalNews journalists, research stated, "Food marketing has been identified as a significant driver of the childhood obesity epidemic. The purpose of the present study was to (i) conduct a content analysis of the types of sports references that appear on supermarket food and beverage products and (ii) assess each product's nutritional and marketing profile. ...read more

  2013 MAR 23 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- The pharmaceutical industry has pulled back on marketing to physicians and consumers, yet some enduring patterns persist. According to a new study led by researchers at the Johns Hopkins Bloomberg School of Public Health, advertising peaked in 2004, with industry promotion to physicians declining nearly 25 percent by 2010, to $27.7 billion or 9 percent of sales. Similar declines were seen in direct-to-consumer advertising, which remains concentrated among a small number of products. The number of products promoted to providers peaked at over 3,000 in 2004, and declined by approximately 20 percent by 2010. Despite these changes, there was little change in the split of marketing between primary care physicians and specialists, and the proportion of all promotion taking place in physicians' offices also remains unchanged. Free samples and physician detailing accounted for over 70 percent of promotional expenditures in 2010, with the remainder comprised by consumer advertising as well as physician marketing through journal ads, e-promotion and sponsored conferences and meetings. The results are featured in the February 2013 issue of the open-access journal PLOS ONE ...read more