2008 NOV 10 - (VerticalNews.com) -- The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, announced the finalists for the MMA's Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA's Mobile Marketing Forum (www.mobilemarketingforum.com) ...read more

  2008 JUL 28 - (VerticalNews.com) -- The Mobile Marketing Association (MMA), (www.mmaglobal.com), released version 3.3 of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Updated twice annually, the guidelines have become the baseline set of rules for cross-carrier mobile content services that include, but aren't limited to, text messaging, multi-media messaging, shortcode programs, Interactive Voice Response (IVR) and mobile web ...read more

  2008 JUL 7 - (VerticalNews.com) -- During the Mobile Marketing Forum (MMF) (www.mobilemarketingforum.com) held in New York, executives from around the world gathered to network and discuss the latest trends and developments in mobile marketing. Hosted by the Mobile Marketing Association (MMA) (www.mmaglobal.com), the MMF successfully concluded noting brand, publisher, agency and carrier successes with mobile marketing campaigns. This year's event attracted nearly 800 delegates representing the entire mobile ecosystem and showcased more brand and agency presenters than ever before ...read more