Marketing

  2010 FEB 27 - (VerticalNews.com) -- Microsoft Corp. and Interpublic Group (IPG), one of the world's largest advertising holding companies, announced they have entered into a partnership agreement in which IPG will designate Microsoft's Atlas as a preferred ad-server solution. The agreement covers IPG's North American agencies and puts into place preferred pricing agreements for Atlas enterprise technology for IPG clients, while Microsoft will benefit from increased opportunities for collaboration between the two companies ...read more

  2009 DEC 26 - (VerticalNews.com) -- Microsoft Corp. announced that it intends to acquire Sentillion Inc., a privately held company specializing in software for the healthcare industry. Combining Sentillion's products with Microsoft Amalga Unified Intelligence System (UIS) will make it easier for healthcare professionals to deliver better patient care by streamlining access to multiple IT applications and patient data.

  Sentillion will continue to sell and support its products to new and existing customers while Microsoft invests in the long-term evolution of the combined portfolio of Sentillion and Microsoft health solutions. Sentillion will also continue to operate out of its corporate headquarters in Andover, Mass. The acquisition is expected to close in early calendar year 2010. Financial terms were not disclosed ...read more

  2009 DEC 26 - (VerticalNews.com) -- MSN, BermanBraun Interactive and Hachette Filipacchi Media U.S. (HFM U.S.), publisher of ELLE, Woman's Day and ELLE DECOR brands, have partnered to launch a new online lifestyle experience focused on style, beauty, relationships and home decor. The new site, which will launch in the first half of next year, will present a wide range of accessible content in an aspirational and innovative visual package. The design, programming and operations of the new digital brand will be spearheaded by BermanBraun and HFM U.S. MSN will lead the advertising sales efforts along with HFM U.S. on selected accounts ...read more