Marketing
Medical Device Companies - St. Jude Medical Realigns Business Units to Support Future Growth Opportunities and Announces Changes to Executive Leadership
2012 SEP 11 (VerticalNews) -- By a News Reporter-Staff News Editor at Information Technology Newsweekly -- St. Jude Medical, Inc. (NYSE:STJ), a global medical device company, announced the realignment of its product divisions into two new operating units: the Implantable Electronic Systems Division (IESD) and the Cardiovascular and Ablation Technologies Division (CATD). The company will also centralize several support functions including information technology, human resources, legal, business development, and many marketing functions. The company's United States and International Divisions, which are focused on product commercialization, will continue serving customers based on existing call points and specialties ...read more
Medical Device Companies - Evidence Grows in Support of Prevena(TM) Incision Management System to Manage Closed Surgical Incisions
2012 JUL 7 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Kinetic Concepts, Inc. announced that evidence presented at the Society for Vascular Surgery Conference in Washington, D.C. on June 8, 2012 suggests the Prevena™ Incision Management System, when combined with standard perioperative infection prevention and meticulous surgical technique, may help decrease the incidence of groin surgical site infections (SSIs) in patients undergoing vascular procedures. Some studies report that SSIs of the groin can cost hospitals more than $20,000 per infection to treat and can have an adverse impact on patient quality of life ...read more
Medical Device Companies - Wright Medical Group, Inc. Announces the Launch of MiToe(TM) Hammertoe Patient Outreach Program
2012 JUL 7 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- "We are pleased to announce the launch of the MiToe™ patient outreach program, including the MiToe.com website," stated Robert Palmisano, President and Chief Executive Officer of Wright Medical. "This patient education site, along with our planned new product launches, is part of our company's focus on growing our foot and ankle business faster than the market rate by targeting the largest sufferers of painful hammertoes--women in their 40s to 60s. Our objective with this website launch is to educate patients and encourage them to visit a foot and ankle specialist and ask about treatment options including the MiToe™ implant. ...read more
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