Marketing

  2013 MAY 18 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Data detailed on Marketing Research have been presented. According to news originating from Tempe, Arizona, by VerticalNews correspondents, research stated, "Many service interactions require customers to actively participate, yet customers often do not participate at levels that optimize their outcomes, particularly in health care. To gain insight into how customers shape a service experience with highly uncertain outcomes, we construct a model on the broaden-and-build theory of positive emotions. ...read more

  2013 MAY 18 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- A new study on Marketing Research is now available. According to news originating from Richmond, Virginia, by VerticalNews correspondents, research stated, "This research examines whether preference for certain price presentations observed in past research could be explained by either consumers' math anxiety or their math abilities. Previous research suggests that math anxiety not only increases tendencies to make computational errors but also influences cognitive abilities to make numerical judgments. ...read more

  2013 MAY 18 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Current study results on Marketing Research have been published. According to news reporting originating in Greensboro, North Carolina, by VerticalNews journalists, research stated, "Purchase likelihood typically declines as the length of time since the customer's previous purchase ('recency') increases. As a result, firms face a 'recency trap,' whereby recency increases for customers who do not purchase in a given period, making it even less likely they will purchase in the next period. ...read more