Marketing


Interactive Advertising Bureau - IAB Announces 55 MIXX Awards Winners across 18 Categories

  2008 OCT 6 - (VerticalNews.com) -- The Interactive Advertising Bureau (IAB) closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first time, the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing organizations deliberating together, sharing their distinct perspectives on what makes advertising creative successful. Tonight's multimedia gala was emceed by Rob Norman, GroupM Interaction Worldwide CEO ...read more


Interactive Advertising Bureau - IAB Commends Congress for Strengthening Law Enforcement's Ability to Protect Consumers

  2008 SEP 29 - (VerticalNews.com) -- The Interactive Advertising Bureau (IAB) today commended Congress for passing provisions of the Identity Theft Enforcement and Restitution Act as part of H.R. 5938. The bill provides additional tools and resources to law enforcement agencies for tracking down and prosecuting cyber criminals, removes legal barriers to the prosecution of purveyors of malicious spyware, and allows for restitution to victims of identity theft ...read more


Interactive Advertising Bureau - IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing

  2008 JUL 14 - (VerticalNews.com) -- Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), will testify as an expert witness today about the critical role that Internet advertising plays for small businesses in the U.S. economy during the U.S. House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade hearing.

  The IAB is the trade association for the interactive media industry in the United States. It represents hundreds of small interactive publishers and provides a voice for them in Washington, D.C. on important legislative and regulatory issues ...read more


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