Industrial Marketing - New Industrial Marketing Findings from R. Nie and Co-Authors Described
2011 JUL 23 - (VerticalNews.com) -- "This paper explores the mechanism of guanxi and how it affects firm performance from a constructive perspective," scientists in Xuzhou, People's Republic of China report.
"It aims to contribute to the extant literature by investigating the negative side of guanxi and expounding on how guanxi functions, adversely impacting firm performance. Specifically, as guanxi grows, its negative effect leads to erosion of firm performance," wrote R. Nie and colleagues ...read more
Industrial Marketing - New Industrial Marketing Study Findings Recently Were Published by Researchers at University of New Haven
2011 JUL 23 - (VerticalNews.com) -- According to the authors of a study from West Haven, Connecticut, "With a growing interest in doing business in a Confucian society, scholars and managers have given much attention to Guanxi as a governance mechanism. Yet, little has been known the unique aspects and the effectiveness of Guanxi-based governance."
"To address such gap, we specify three distinct aspects of Guanxi in a business setting. First, Guanxi is a fine balance among three key elements: cling (emotion or feeling), li (reciprocity) and liyi (utilitarian benefits). Second, Guanxi pertains to dynamic, interactive relationships at both individual and organizational levels. Third, Guanxi is unalterably linked to the concept of Guanxi-networking (or more precisely, quanzi)," wrote Z.L. Yang and colleagues, University of New Haven ...read more
Industrial Marketing - Investigators at University of Sheffield Have Published New Data on Industrial Marketing
2011 JUL 23 - (VerticalNews.com) -- According to the authors of recent research from Sheffield, United Kingdom, "This study aims to develop and test a concept for improving Anglo-Chinese business relationships. By piecing together and incorporating both Chinese and western relationship constructs into a cohesive framework and testing this on a sample of Taiwanese importers, the study conceptually and empirically advances our understanding of the discipline further. ...read more
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