Marketing

  2010 MAR 17 - (VerticalNews.com) -- Global on-demand email marketing and one-to-one marketing provider ExactTarget announced it has acquired San Francisco-based CoTweet, creating the industry's first complete solution for managing communications across all interactive marketing channels including social media, email and mobile.

  CoTweet will operate in San Francisco as a business unit of ExactTarget and will lead the company's social media product development. CoTweet co-founder and chief executive Jesse Engle will lead the San Francisco operation and spearhead the creation and expansion of the company's social media lab ...read more

  2010 MAR 13 - (VerticalNews.com) -- Blender manufacturer Vitamix announced that a targeted email campaign inviting customers and prospects to its new social networking site featuring recipes, blogs and video is boosting the company's online sales.

  Developed by direct marketing management firm C.TRAC information solutions and powered by email marketing provider ExactTarget, the campaign triggers emails to segmented groups of customers and prospects featuring unique content from the company's social networking site Vita-Village.com ...read more

  2010 MAR 3 - (VerticalNews.com) -- Milwaukee Electric Tool Corporation is gaining global market share with an email marketing program that has helped boost traffic on the company's Website by more than 30 percent in the past year.

  Designed and powered by global email marketing and digital marketing provider ExactTarget, Milwaukee Electric Tool's Heavy Duty News emails feature new product information, how-to videos and special email-only offers ...read more