Marketing

  2010 SEP 4 - (VerticalNews.com) -- Threadless, the international online community-based t-shirt company, announced it increased revenue from its email marketing efforts by 120 percent year-over-year with targeted content and promotions to segments of its online community.

  Powered by ExactTarget and promoted on the Threadless Website, the retailer posted the gain following a 2009 revision of its email marketing effort that expanded the program to include more targeted campaigns driven by user-defined content and preferences ...read more

  2010 AUG 7 - (VerticalNews.com) -- Online privacy experts and email delivery specialists will provide marketers new insight on how to boost email delivery rates, decrease spam complaints and drive higher levels of customer engagement in a Webinar at 11 a.m. EST Wednesday, July 28.

  Featuring Stephanie Miller, vice president at Return Path, Jamie Tomasello, abuse operations manager at Cloudmark, and Al Iverson, director of privacy and deliverability at ExactTarget, the webinar will provide marketers exclusive insight into best practices for ensuring their emails are not among today's 90 percent of messages deemed spam by Internet Service Providers (ISPs) ...read more

  2010 MAR 31 - (VerticalNews.com) -- Global email marketing and one-to-one marketing provider ExactTarget released a new executive briefing today that identifies the top tactics executives should employ when building a social media strategy.

  Featuring insight from 12 of the industry's top experts including Flip the Funnel author Joseph Jaffe, MarketingProfs' Ann Handley and MarketingSherpa's Sergio Balegno, the briefing is a collection of letters to executives explaining best practices in social media engagement ...read more