Marketing

  2013 MAY 16 (VerticalNews) -- By a News Reporter-Staff News Editor at Computer Weekly News -- LabStyle Innovations Corp. (OTCQB: DRIO), developer of the Dario™ smartphone-based diabetes management system, announces the signing of an exclusive distribution agreement for Dario with Farla Medical, Inc., a leading medical supplies distributor based in the United Kingdom.

  Under the terms of the three-year agreement, Farla will market and distribute Dario and its all-in-one software system and proprietary test strips to primary-care medical practices, clinics, hospitals and patients throughout the U.K. and Belgium. Farla currently sells products to the vast majority of family practices in the U.K. Sales minimums were not disclosed ...read more

  2013 MAY 4 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Current study results on Diabetes have been published. According to news reporting originating in Beijing, People's Republic of China, by VerticalNews journalists, research stated, "Diabetes mellitus has become a major public health problem in China. This open-label, prospective, multicentre, post-marketing surveillance study was conducted to investigate the efficacy and safety of nateglinide in combination with metformin in Chinese patients with type 2 diabetes (T2DM). ...read more

  2013 APR 27 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- It may seem counter-intuitive to take health advice from a marketing professor, but when it comes to analyzing consumer data and its relationship to managing health issues such as diabetes, one University of Alberta researcher may have the right prescription.

  In a paper recently published in the Journal of Marketing, Alberta School of Business professor Yu Ma uncovered information that has implications for health-care professionals, marketers and consumers alike. He says the data on consumer spending contain streams of information showing that decisions consumers make after being diagnosed with a major health issue like diabetes may seem sound on the outside, but actually expose them to greater health risks. And although education related to disease and proper nutrition should be a major driver of changing habits, Ma says it ranks far lower than another critical factor that could affect the waistline and the bottom line ...read more