2008 SEP 29 - (VerticalNews.com) -- Coremetrics, the leading provider of digital marketing optimization solutions, announced that Diapers.com has implemented Coremetrics LIVEmail, integrating it with Silverpop email services to target offers, creative campaigns and messages that are designed specifically for their clients. The initial email campaign targeted shoppers who abandoned items in the shopping cart.

  Launched in May of this year, the campaign delivered a 48 percent higher open rate and 78 percent higher click-through rate than any previous campaign. Moreover, the net conversion rate was 6.5 percent -- 129 percent higher than for any previous campaign. While the campaign represented less than three percent of email volume for the first month in which it ran, it contributed more than ten percent of the total revenue from email marketing for that month ...read more

  2008 SEP 8 - (VerticalNews.com) -- Coremetrics, the leading provider of digital marketing optimization solutions, announced that CustomInk LLC is using Coremetrics to monitor availability and performance of critical components of its CustomInk.com web site, enhancing the overall customer experience. The CustomInk.com marketing staff leveraged Coremetrics to create a unique monitoring tool that identifies potential problems in its Design Lab, an interactive tool that allows customers to design and then print custom t-shirts. The ability to pinpoint issues early on enables CustomInk.com to easily solve problems before they affect the customer ...read more

  2008 AUG 18 - (VerticalNews.com) -- Coremetrics, the leading provider of digital marketing optimization solutions, announced that Boden, a leading direct order apparel company, has more than doubled its sales from nonbrand search terms with the help of Coremetrics Search. In addition, the company increased return on advertising spend (ROAS) by 16 percent, making a significant difference in the profitability of nonbrand search terms as an acquisition channel ...read more